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Showing posts from April, 2016

Marketing Jobs

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In my current job I see a lot of people undergoing job transitions and looking to expand their networks in order to improve their chances of future job placement.  Today I met a very interesting woman who had a very similar profile to mine, minus the international experience.  She wanted to talk to me given my similar profile in Marketing and see how I saw the job market these days. She seemed to think that it's harder and harder to find jobs in Marketing in Peru these days. One of the reasons? It seems that because of the economic downturn and the uncertainty about the election results (sounds just like the US, I know) companies are cutting back on Marketing budgets. Sounds familiar right? DON'T. CUT. BACK. ON. MARKETING. BUDGETS. FOLKS.  Maybe there's some fat that you can trim here and there, maybe you change your marketing vehicles in favor of more cost efficient ones like Digital (and I'm not saying you should), maybe you focus more on Trade Marketing or Price