Beckham's ESPN spot

As a marketer who's not much of a sports fan, I still say to my husband every time this ad comes on, what a GREAT ad. This is the definition of breaking through the clutter and having music SEAMLESSLY tie to your product story. Brilliant.

Comments

Tom said…
Ivette,
I saw this on TV and it stood out for me as well, I love how they show the sadness in Europe and then transition to the excitement / anticipation in the US!
4:56 AM
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